2021
Entrant Company
Category
Client's Name
Country / Region
When the pandemic hit, businesses around the world were forced to adapt to new ways of working. The need to manage, secure, and service the technologies that made this possible was never more important. Ivanti stepped up to the challenge. With the acquisition of three category-leading technology companies, Ivanti needed to introduce itself to a larger audience of business customers. We developed a new brand identity that’s as bold as our vision to make the ‘everywhere workplace’ possible. The personality is upbeat, vibrant and distinctly different from the sea of blue that permeates most enterprise technology marketing. Launched in April 2021, the identity included: a new visual design system, messaging, tone of voice, animation and video assets, website components, a revised product portfolio hierarchy, as well as a launch campaign to kick it all off.
Credits
Entrant Company
K11 Group
Category
Integrated Marketing - COVID-19-Related (NEW)
Country / Region
Hong Kong SAR
Entrant Company
McAfee Brand Team
Category
Video - TV Ad Campaign
Country / Region
Australia
Entrant Company
SURE Design
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
OUTPUT
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China