Distil Your World Series - The Macallan

Distil Your World is an explorative journey where The Roca brothers and The Macallan whisky maker discover and capture the essence of some of the world’s most iconic locations, uncovering the flavours, people and culture and bottling it all in a single malt whisky paired with a unique gastronomic experience.

The success and interest from Amazon Prime Video in our documentary Chef’s Diaries: Scotland (an initial project with the same approach) has allowed us to create a full series, of which Distil Your World London is the second episode. Further cities and iconic world places will follow soon.

The challenge is to capture the unique essence of a place and convert it into an exclusive whisky and gastronomic creation, garnering myriad abstract information by investigating at the highest level and coming up with a unique creation that we can taste and recognise.
Innovation, gastronomy research, sustainability, and a deep community spirit are central to this documentary series, which depicts a unique journey to unseen locations, where masters learn from masters by meeting with leading people who make those iconic places tick.
The final output is unique content, in addition to a Limited Edition whisky and gastronomic experience that captures the essence of each place.
We began our research with a fresh take on inspiring places in London and Scotland, which The Macallan has deep connections to. We contacted local pioneers who gave their unique take on innovation, gastronomy, sustainability and community spirit; values that The Macallan and the Roca brothers share. We documented the whole process, creating:

• A documentary series for Amazon Prime Video.
• A full Scotland menu for the Scotland episode.
• A Limited Edition of The Macallan London Whisky and a photography book showing the people and places visited on the journey.
• Two gastronomic creations by the Roca brothers paired with two London whiskies: an iconic dish and snacks to serve at high end on-trade places in London.
• A social media campaign with special features on The Macallan, the Roca brothers and the experts they visited.
• On-trade visibility elements.