2021
Entrant Company
Category
Client's Name
Country / Region
What would you do if you were fearless?
This provocative question underpins the new Fearless brand platform.
The position taps into the University’s unique history, reflecting the courage of the University’s namesake, Matthew Flinders, the charge of the founding Vice Chancellor, and the institution’s continued commitment to forging new ways forward.
In era of profound change, this brand platform is more relevant now than ever, speaking to the needs and aspirations of today’s students.
As the launch of ’Fearless” the video features the voices and performances of the people of Flinders – a collective response to the question “What would you do if you were fearless?” collated from interviews with Flinders University students, teachers, researchers and alumni.
These voices are paired with evocative, attitudinal imagery that brings the people and places of Flinders to life.
Credits
Entrant Company
Merry Go Round Inc.
Category
Video - TV Ad
Country / Region
Taiwan
Entrant Company
Dreamscape Marketing LLC
Category
Branded Content - Infographics
Country / Region
United States
Entrant Company
CT.LAB
Category
Experiential & Immersive - In-Store Experiences
Country / Region
China
Entrant Company
The Community & 360i
Category
Outdoor Advertising - Outdoor Advertising / Other___
Country / Region
United States