2021
Entrant
Category
Client's Name
Country / Region
About The Entry
What would you do if you were fearless?
This provocative question underpins the new Fearless brand platform.
The position taps into the University’s unique history, reflecting the courage of the University’s namesake, Matthew Flinders, the charge of the founding Vice Chancellor, and the institution’s continued commitment to forging new ways forward.
In era of profound change, this brand platform is more relevant now than ever, speaking to the needs and aspirations of today’s students.
As the launch of ’Fearless” the video features the voices and performances of the people of Flinders – a collective response to the question “What would you do if you were fearless?” collated from interviews with Flinders University students, teachers, researchers and alumni.
These voices are paired with evocative, attitudinal imagery that brings the people and places of Flinders to life.
Entrant
360i
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
United States
Entrant
Sunshine Sachs
Category
Website - Beauty & Cosmetics
Country / Region
United States
Entrant
Sophia Kyriacou
Category
Video - Show Opening Segment
Country / Region
United Kingdom
Entrant
Reklam5 Digital Agency
Category
Website - Shopping
Country / Region
Turkey