2021
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What would you do if you were fearless?
This provocative question underpins the new Fearless brand platform.
The position taps into the University’s unique history, reflecting the courage of the University’s namesake, Matthew Flinders, the charge of the founding Vice Chancellor, and the institution’s continued commitment to forging new ways forward.
In era of profound change, this brand platform is more relevant now than ever, speaking to the needs and aspirations of today’s students.
As the launch of ’Fearless” the video features the voices and performances of the people of Flinders – a collective response to the question “What would you do if you were fearless?” collated from interviews with Flinders University students, teachers, researchers and alumni.
These voices are paired with evocative, attitudinal imagery that brings the people and places of Flinders to life.
Credits
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Natural Selection
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Video - Cinematography
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United States
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XELEMENT Agency
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Integrated Marketing - Social Media
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Saudi Arabia
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Mertel
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Experiential & Immersive - Brand Engagement Event
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Slovakia
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Lorem Ipsum Corp
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States