MUSE Platinum

2021

Fearless

Entrant Company

Showpony Advertising

Category

Video - School / Universities

Client's Name

Flinders University

Country / Region

Australia

What would you do if you were fearless?
This provocative question underpins the new Fearless brand platform.
The position taps into the University’s unique history, reflecting the courage of the University’s namesake, Matthew Flinders, the charge of the founding Vice Chancellor, and the institution’s continued commitment to forging new ways forward.
In era of profound change, this brand platform is more relevant now than ever, speaking to the needs and aspirations of today’s students.
As the launch of ’Fearless” the video features the voices and performances of the people of Flinders – a collective response to the question “What would you do if you were fearless?” collated from interviews with Flinders University students, teachers, researchers and alumni.
These voices are paired with evocative, attitudinal imagery that brings the people and places of Flinders to life.

Credits

Group Creative Director
Parris Mesidis
Creative Director
Rory Kennett-Lister
Director
David Parkinson
Director of Photography
Emerson Hoskin
2nd AC
Jake Viskic
Senior Creative
Abby Moulton
Senior Art Director
Chris Kim
Strategy Director
Jamie Scott
Account Director
Laura Tregloan
Account Manager
Chloe Chemin
Account Executive
Ella Wood
Agency Producer
Amy Marshall
Producer
Micky Grant
Sound Design
Rumble
Sound Mix
Scott Illingworth
Colour Grade
Matic Prusnik
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