2021
Entrant Company
Category
Client's Name
Country / Region
What would you do if you were fearless?
This provocative question underpins the new Fearless brand platform.
The position taps into the University’s unique history, reflecting the courage of the University’s namesake, Matthew Flinders, the charge of the founding Vice Chancellor, and the institution’s continued commitment to forging new ways forward.
In era of profound change, this brand platform is more relevant now than ever, speaking to the needs and aspirations of today’s students.
As the launch of ’Fearless” the video features the voices and performances of the people of Flinders – a collective response to the question “What would you do if you were fearless?” collated from interviews with Flinders University students, teachers, researchers and alumni.
These voices are paired with evocative, attitudinal imagery that brings the people and places of Flinders to life.
Credits
Entrant Company
Ad Cucina
Category
Branded Content - Email Marketing
Country / Region
United States
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
VOA
Category
Corporate Identity - Brand Identity
Country / Region
Brazil
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Sponsorship Experience
Country / Region
United States