2021
Greatest Outback of all Time (GOOAT)
Entrant Company
Zulu Alpha Kilo
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Subaru Canada
Country / Region
Canada
Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand leveraged the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). And proved it by comparing it to one of Canada’s most rugged and capable animals – the mountain goat.
Credits
Entrant Company
White Way®
Category
Corporate Identity - Brand Identity
Country / Region
Portugal
Entrant Company
ampersand.studio
Category
Publication - Magazine
Country / Region
Luxembourg
Entrant Company
Madwell
Category
Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
David Clark
Category
Video - Sports
Country / Region
United States