2021
Greatest Outback of all Time (GOOAT)
Entrant Company
Zulu Alpha Kilo
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Subaru Canada
Country / Region
Canada
Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand leveraged the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). And proved it by comparing it to one of Canada’s most rugged and capable animals – the mountain goat.
Credits
Entrant Company
Yes& Agency
Category
Video - Corporate
Country / Region
United States
Entrant Company
Zulu Alpha Kilo
Category
Experiential & Immersive - Out-of-Home (NEW)
Country / Region
Canada
Entrant Company
Diff Agency
Category
Website - Best User Experience
Country / Region
Canada
Entrant Company
Kate Dawkins Studio
Category
Video - Event
Country / Region
United Kingdom