MUSE Platinum

2021

Greatest Outback of all Time (GOOAT)

Entrant

Zulu Alpha Kilo

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Subaru Canada

Country / Region

Canada

Gallery

MUSE Creative Awards Winner – Greatest Outback of all Time (GOOAT) by Zulu Alpha Kilo (Image 1)
MUSE Creative Awards Winner – Greatest Outback of all Time (GOOAT) by Zulu Alpha Kilo (Image 2)

About The Entry

Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand leveraged the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). And proved it by comparing it to one of Canada’s most rugged and capable animals – the mountain goat.

Featured Media

View Website

Credits

Editing Company
Zulubot
Production House
Spy Films
Media Agency
OMD
French Agency
Rinaldi
Clients
Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Client
Subaru Canada
Developer
Kyle Collins
Planning Team
Tim Hopkins, Carly Miller
Account Team
David Tremblay, Tony Ciccia, James Farquharson
Agency Producer
Revital Grunberg, Houng Ngui, Allison Dick
Writers
Jonah Flynn, Jackson Kemp
Art Directors
Michael Siegers, Alem Duranovic
Creative Directors
Susie Lee, Jonathan Smith
Chief Creative Officer
Zak Mroueh
Agency
Zulu Alpha Kilo
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