MUSE Platinum

Canada

2021

Greatest Outback of all Time (GOOAT)

Entrant Company

Zulu Alpha Kilo

Category

Integrated Marketing

Client's Name

Subaru Canada

Sub-Category

Integrated Marketing Campaign

Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand leveraged the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). And proved it by comparing it to one of Canada’s most rugged and capable animals – the mountain goat.

Credits

Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Creative Directors
Susie Lee, Jonathan Smith
Art Directors
Michael Siegers, Alem Duranovic
Writers
Jonah Flynn, Jackson Kemp
Agency Producer
Revital Grunberg, Houng Ngui, Allison Dick
Account Team
David Tremblay, Tony Ciccia, James Farquharson
Planning Team
Tim Hopkins, Carly Miller
Developer
Kyle Collins
Client
Subaru Canada
Clients
Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency
Rinaldi
Media Agency
OMD
Production House
Spy Films
Editing Company
Zulubot
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Use of Typography