Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand leveraged the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). And proved it by comparing it to one of Canada’s most rugged and capable animals – the mountain goat.
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