2021

Kroger Social Social with Kane Brown

Entrant Company

AGAR

Category

Branded Content - Entertainment (NEW)

Client's Name

Kroger

Country / Region

United States

In the wake of the pandemic, Kroger wanted to provide a way for people to gather and connect virtually. To do this, AGAR developed Kroger Social Social - a series of live events that were streamed to both a custom website and social media. These events were open to everyone and required no private credentials. The highlight of this campaign was a Kane Brown concert that was pre-recorded and later streamed, so users could enjoy the show together. The pre-recorded nature of this event allowed us to create a carefully edited experience of very high production quality. The concert is archived and still lives on the site today.