MUSE Silver

2021

Kroger Social Social with Kane Brown

Entrant Company

AGAR

Category

Branded Content - Entertainment

Client's Name

Kroger

Country / Region

United States

In the wake of the pandemic, Kroger wanted to provide a way for people to gather and connect virtually. To do this, AGAR developed Kroger Social Social - a series of live events that were streamed to both a custom website and social media. These events were open to everyone and required no private credentials. The highlight of this campaign was a Kane Brown concert that was pre-recorded and later streamed, so users could enjoy the show together. The pre-recorded nature of this event allowed us to create a carefully edited experience of very high production quality. The concert is archived and still lives on the site today.

Credits

Josh Heuser
Andrew Salzbrun
Ryan Cao
Rob Mason
Andrew Maloney
Lauren Mongelluzzo
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