Enlyte Launch and Enterprise Rebrand

LEADING THE P&C INDUSTRY
Transform Today. Navigate Next.
Enlyte brings together the brightest minds and smartest technology from Mitchell, Genex and Coventry. The people you know and businesses you trust are working together to transform P&C performance today, while charting the course to a better future.

Working across three companies and multiple agency partners, the in-house corporate and marketing teams led the brand strategy direction efforts. Our in-house Creative Team then developed the new Enlyte design system. It contained a scalable base system that allows extreme flexibility to leverage in a new MarTech ecosystem that will drive efficiency with modules and components to speed go-to-market efforts with a unified customer experience across mediums. The rebrand spanned the three companies and introduced alignment with a new parent company—resulting in a cohesive family of brands and identity.

Mitchell, Genex, and Coventry websites were migrated and rebuilt and Enlyte was a new build. All sites talk to each other with custom functionality built into the enterprise CMS Drupal Acquia. Development continues through 2021. The sites are WCAG AA and responsive.