2022
Entrant Company
Category
Client's Name
Country / Region
Urban Playground is a brand-new entertainment concept of the competitive socializing global trend. Located in Manchester, UK and act as an in-door venue for young adults. Home of Putters Tech-Infused Mini Golf, world exclusive THE CUBE Live & international award-winning burger franchise THE BUTCHER.
Our studio was hired to create the brand strategy and visual communication through all visitors’ interactions, and to provide art direction for all visible interfaces and platforms.
In order to communicate our vision, we created a recognizable gesture, that will act as an international “secret handshake” or a “gang sign” for the attending players (please see the attached hand gesture image).
The gesture, then evolved into the 7segments type logo (and a true-type font to follow).
Our entire strategy was refined into one sentence “It’s not just about the games, it’s about the morning after…” that resonated with the brands young, cheeky and cocky tone of voice.
In addition to creating a brand-book, The Scope of the project went from, corporate branding essentials (like presentations and stationery), designing the venues signage, shop-front and wall art, the staff uniforms, menus, visual language of digital games GUI, private label beer (and bar’s countertop), social media appearance (and tone of voice), merchandize and so on …
Credits
Entrant Company
Lounge Group
Category
Video - School / Universities
Country / Region
Hungary
Entrant Company
Moonshine Creation CO., LTD. & Dolce Wang
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Taiwan
Entrant Company
W Hotels
Category
Social Media - Travel & Tourism
Country / Region
United States
Entrant Company
K11 Concepts Limited
Category
Integrated Marketing - Event Marketing
Country / Region
Hong Kong SAR