2022
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On average in South Africa, one rhino is killed every day for their horn. Except at Rockwood Conservation. For the past six years, this private rhino reserve hasn't had a single poaching incident. As a result, their 300-plus rhino population is growing. Their unique conservation approach is working. However, the extremely high and continuously rising cost of maintaining the reserve is just not sustainable. Rockwood, and their rhinos, are in dire need of financial support.
Rockwood needs all the helping hands they can get. And when you’re protecting over 300 endangered southern white rhinos from extinction, you could use the safest too. South African cricketer Quinton de Kock holds the record for the fastest wicket keeper in the history of test cricket. Add to this his first-class glovework and it’s no doubt he has some of the safest hands in the world. Magnetic Creative asked Quinton to lend us his hands to help protect the rhinos, and give his fans the opportunity to join him for a once-in-a-lifetime experience meeting Rockwood’s rhinos. To raise funds, we created a raffle entry mechanism: the more tickets bought, the more chances to win. All proceeds went directly to helping Rockwood with: security and fencing, animal feed, hand-rearing orphaned baby rhinos, veterinary aid, research projects, and ranger and staff expenses.
Credits
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FOODINJOY LTD
Category
App - Food & Drink
Country / Region
United Kingdom
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Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom
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Tarrant County College
Category
Advertising - Advertising Campaign
Country / Region
United States
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Holition
Category
Experiential & Immersive - Live Experiences
Country / Region
United Kingdom