MUSE Gold

2022

Chengdu Citang Street Art Community

Entrant Company

Hangzhou SHM Cultural Creative Co., Ltd

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

The logo is designed with “the door of inheritance, the window of art” as the design origin. The initials “CT” of the “ci” and “tang” of the CiTang street are integrated into the design with modern flat design techniques, and combined with the arched doors and windows of the Republic of China. Add history and humanity to the logo.

1912 in the lower right corner is the earliest use time of CiTang Street, which represents the age of CiTang Street.

The arched door symbolizes the ancient Tianfu culture on the CiTang Street. The internal arches echo the external square shape, implying that literature and art will radiate new vitality in modern times under the confinement of history. It is the continuation of the modernization of Tianfu culture. The combination of the two , Put forward the concept of "door", the structure of the upper and lower order, contains the thought of tolerance and openness, the "door" of CiTang Street looks at the past and the present, is inclusive, and conveys the new sound of thought that has been passed down for centuries, and also shows Based on the current urban freshmen.

Red culture, food red, life red, cultural red, Sichuan opera red... Chengdu and red are inextricably linked, so red is the main color in the logo color, which symbolizes the heritage and enthusiasm of the CiTang Street, and promotes the development of culture and art public.

Credits

Design Director
XIAOHUA WU
Main case design
LITAO RUAN
Aided design
JING JIN
Video creativity
JUNJIE FAN
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