LIXIA Cultural And Sports Center Brand Design

Pursuing to meet people’s livelihood needs, Lixia Cultural and Sports Center is a public space project with multiple functions, including serving as the archive, cultural center, library, university for senior citizens, theater, and fitness center. Its significant architectural and artistic features align with the client’s hope to show its external image via differentiated brand design.



Enlightened by “light” in creation, we used beams to abstract the façade for logo design, which signals the integration of different functions within the center; in the meantime, each beam of light is a validation of a wonderful way of life. With all the light converging here, the center is endowed with the implication of being a beautiful bridge to connect individual lives and public space.

The brand image is combined with architectural features to extend its artistic value and convey the brand position of being “a vibrant center of the city”. We have established unique branding for Lixia Cultural and Sports Center across architecture, brand images and VI systems.