Li Foundation is a dynamic and innovative organization. Its mission is to inspire and impact lives by maximizing everyone's potential. The programs are focused on South East Asia in particular, Singapore. They support innovative social projects focusing on social innovation, sports, development of local community, and promoting global philanthropy exchange and collaboration. Organization Slogan is “Inspiring and impacting lives”. The brand color pairs signature blue with a vibrant orange and powerful brushstrokes deliver a professional and energetic brand personality. The key element of this website is the predominant use of an eye-catching animated timeline (Year numbers) to highlight the milestones of Li Foundation in recent years. The website focuses on usability, intuitive navigation systems, and a flow of thoughtfully paced content.