MUSE Silver

China

2022

PLANT KINGDOM HOTEL (Beijing)

Entrant Company

Hangzhou SHM Cultural Creative Co., Ltd

Category

Outdoor Advertising

Client's Name

Sub-Category

Signage

Palan Kingdom Hotel is an important part of the research and tourism complex of Palan Kingdom. The design of the hotel’s logo system is based on "Lide to foster people, study and study travel, and inherit Chinese culture", integrate learning into travel, increase knowledge in the process of "knowing and doing", improve humanistic quality, and pursue "poetry and distance". A new tourist destination that is entertaining and entertaining. Exclusive cultural symbols are extracted from the four themes of "research, practice, leisure, and business". The design inspiration is based on the integration of architecture and natural environment, combined with the aesthetics of the Song Dynasty and the artistic conception of modern Chinese style, and is overflowing through the expression of Oriental Zen. The new Chinese connotation of the past and the present presents the beauty of pure and simple design. In the color design, the beauty of Song Dynasty porcelain is restored, and the light blue gradient and warm color gradient are used to metaphor the visual effect of Song Feng Yayun. In the styling design, the hollow Chinese pane art is used to transform the logo into "instructions and sketches", so that the function and the landscape can coexist harmoniously. The design of the scheme follows the artistic beauty of rhythm, rhythm, balance, proportion, echo, symmetry, contrast and other formal rules. Using modern new environmentally friendly materials, the overall vision presents classic and stylish, introverted and elegant.

Credits

3D rendering
ZHUEN YAO
Design extension
JUNLONG WU
Main creative design
XIAOHUA WU
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