MUSE Gold

2022

Almost a TikTok Ad

Entrant Company

Hurrah.group

Category

Social Media - Ad Campaign

Client's Name

Strafe Esports

Country / Region

France

CONTEXT



2021, TikTok is now integrated in most brands communication plans.

But they usually follow the same pattern:

Influencer(s), branded challenge idea or product placement, but at what cost?

Fine if you only care about impressions, but what about community feedback?



BRIEF

Broadcast an esports ad that will appeal to esports fans, without any esports influencers budget, when TikTok offers no esports targeting.



SOLUTION

Create a new kind of TikTok influencers!

By turning video game characters into Strafe esports ambassadors and have them perform the most famous TikTok trends, we ultimately delivered fun & engaging ads that you don’t want to scroll away from.

In other words, we almost created esports TikTok ads, and the community loved it.

Credits

Media Planner / Hurrah.media
Cyril Etienne
Marketing Director / Strafe Esports
Vilhelm von Sydow
Copywriter / Hurrah.agency
Clément Debruyne
Art Director / Hurrah.agency
Julien Bogino
Motion Designer / Hurrah.studio
Corentin Petit
CEO / Hurrah.group
Mathieu Lacrouts
More Gold Winners
2022
MUSE Advertising Awards - Ansys Logo Redesign

Entrant Company

Ansys

Category

Corporate Identity - Logos

Country / Region

United States

2022
MUSE Advertising Awards - Hey! I just carried a bag of fish from Keelung!

Entrant Company

Freelancer

Category

Corporate Identity - Promotions

Country / Region

Taiwan

2022
MUSE Advertising Awards - The Roar Map
LION Cereals (CPF)

Entrant Company

Hurrah.group

Category

Advertising - Online AD (Campaign)

Country / Region

France

2022
MUSE Advertising Awards - Face Forward
Skoll Foundation

Entrant Company

Skoll Foundation

Category

Video - Diversity & Inclusion

Country / Region

United States