MUSE Gold

2022

Almost a TikTok Ad

Entrant Company

Hurrah.group

Category

Social Media - Ad Campaign

Client's Name

Strafe Esports

Country / Region

France

CONTEXT

2021, TikTok is now integrated in most brands communication plans.
But they usually follow the same pattern:
Influencer(s), branded challenge idea or product placement, but at what cost?
Fine if you only care about impressions, but what about community feedback?

BRIEF
Broadcast an esports ad that will appeal to esports fans, without any esports influencers budget, when TikTok offers no esports targeting.

SOLUTION
Create a new kind of TikTok influencers!
By turning video game characters into Strafe esports ambassadors and have them perform the most famous TikTok trends, we ultimately delivered fun & engaging ads that you don’t want to scroll away from.
In other words, we almost created esports TikTok ads, and the community loved it.

Credits

Media Planner / Hurrah.media
Cyril Etienne
Marketing Director / Strafe Esports
Vilhelm von Sydow
Copywriter / Hurrah.agency
Clément Debruyne
Art Director / Hurrah.agency
Julien Bogino
Motion Designer / Hurrah.studio
Corentin Petit
CEO / Hurrah.group
Mathieu Lacrouts
More Gold Winners
Corporate Identity
2022
MUSE Advertising Awards - Hey! I just carried a bag of fish from Keelung!

Entrant Company

Yen Lin Shen

Category

Corporate Identity - Promotions

Country / Region

Taiwan

Video
2022
MUSE Advertising Awards - Swank & Swish
Swank & Swish

Entrant Company

BrainWorks Marketing

Category

Video - Consumer Product / Services

Country / Region

Canada

Integrated Marketing
2022
MUSE Advertising Awards - Grammy Awards General Sales Presentation | ViacomCBS

Entrant Company

ViacomCBS

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United States

Video
2022
MUSE Advertising Awards - How to remove the ‘What If’s’ from Cancer

Entrant Company

Audacity Health

Category

Video - Medical

Country / Region

United States