2022
Entrant Company
Category
Client's Name
Country / Region
CONTEXT
2021, TikTok is now integrated in most brands communication plans.
But they usually follow the same pattern:
Influencer(s), branded challenge idea or product placement, but at what cost?
Fine if you only care about impressions, but what about community feedback?
BRIEF
Broadcast an esports ad that will appeal to esports fans, without any esports influencers budget, when TikTok offers no esports targeting.
SOLUTION
Create a new kind of TikTok influencers!
By turning video game characters into Strafe esports ambassadors and have them perform the most famous TikTok trends, we ultimately delivered fun & engaging ads that you don’t want to scroll away from.
In other words, we almost created esports TikTok ads, and the community loved it.
Credits
Entrant Company
DIN, JINJINPRODUCTION
Category
Outdoor Advertising - COVID-19-Related
Country / Region
South Korea
Entrant Company
Work & Co
Category
Website - Real Estate
Country / Region
United States
Entrant Company
Sparq Designs
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant Company
Lounge Group
Category
Social Media - Storytelling
Country / Region
Hungary