MUSE Gold

2022

Cushman & Wakefield Art Installation

Entrant Company

NEXT/NOW Agency

Category

Integrated Marketing - Company Branding

Client's Name

Cushman & Wakefield

Country / Region

United States

NEXT/NOW worked alongside Cushman & Wakefield to create a modular art installation that draws inspiration from their vast array of international real estate services. The 24’ long LED showcases generative sculptures that utilize industry and environmental data to create an ever-evolving landscape. These data-driven modules are juxtaposed against two additional visuals that use abstracted building materials and kaleidoscopic city views to create a more cinematic look. The resulting hour and a half of content can be found inside C&W’s new headquarters in Washington, DC. The success of this project brought to light two key findings: Integration of real-time data visualization aids in longevity, as it helps prevent content from growing stagnant or old over time, and high level of intentionality in audio design can intensively create a shared emotion within the space. Overall, utilizing Strategy/Creative Direction, 2D/3D Animation, Data Visualization, Backend Development, and Sound Design, our team created a visual story focused around the future of building and architecture for the new C&W Lobby.





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