MUSE Gold

2022

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Strategic Program - PR Campaign

Client's Name

Interplay

Country / Region

United Kingdom

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilizes a synergized PR campaign targeting journalists, influencers, and fans of the genre directly on social media.

Credits

Head of PR / Vicarious PR
Lewis Burnel
CEO / Vicarious PR
Michael Brown
Social Media Coordinator / Vicarious PR
Devin Hamilton
PR and Influencer Coordinator / Vicarious PR
David Gill
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