MUSE Platinum

2022

Knowledge Capsules

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Messaging

Client's Name

Country / Region

China

As a non-profit psychological knowledge platform, Knowledge Capsule aims to deliver information about mental health to users in a relaxed and optimistic way. Through AI technology and the Micro 3D capsule assistant, users can freely explore relevant mental health knowledge, and the system will also notify accurate information to avoid overwhelming and disturbing users with a huge information flow. The typography, navigation, interactive elements, and user guidance are deliberately simplified to ease users’ uneasiness and eliminate the sense of distance as much as possible. The professional psychological knowledge is presented in short videos, with its gentle dialogue style and easy-to-understand psychological healing measures, providing users with a more intimate experience. The UI style refers to “color therapy”, changing to different colors according to mental states so that the visual interface can help to relieve the user’s emotions.

At the same time, the app popularizes psychological knowledge and related health problems for users. It gives them a better understanding of the impact of special psychological problems, thus altering their attitudes toward patients troubled by mental diseases, especially in Asia where mental illness is taboo.

Credits

Yuan Lu
Xiaoli Ping
Yujie Shi
Xiaowan Li
Yong Zhang
Xin Hu
Lu Han
Shi Ouyang
Xingyu Gu
Hao Li
Jiali Ma
Yuqin Gan
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