2022
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Client's Name
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As a non-profit psychological knowledge platform, Knowledge Capsule aims to deliver information about mental health to users in a relaxed and optimistic way. Through AI technology and the Micro 3D capsule assistant, users can freely explore relevant mental health knowledge, and the system will also notify accurate information to avoid overwhelming and disturbing users with a huge information flow. The typography, navigation, interactive elements, and user guidance are deliberately simplified to ease users’ uneasiness and eliminate the sense of distance as much as possible. The professional psychological knowledge is presented in short videos, with its gentle dialogue style and easy-to-understand psychological healing measures, providing users with a more intimate experience. The UI style refers to “color therapy”, changing to different colors according to mental states so that the visual interface can help to relieve the user’s emotions.
At the same time, the app popularizes psychological knowledge and related health problems for users. It gives them a better understanding of the impact of special psychological problems, thus altering their attitudes toward patients troubled by mental diseases, especially in Asia where mental illness is taboo.
Credits
Entrant Company
Nextdoor
Category
Branded Content - Food & Beverage
Country / Region
United States
Entrant Company
Twisted X Global Brands
Category
Integrated Marketing - Event Marketing
Country / Region
United States
Entrant Company
FREES DESIGN INTERNATIONAL CO., LTD.
Category
Video - Music Video
Country / Region
Taiwan
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United Kingdom