MUSE Gold

2022

When will the COVID-19 pandemic end?

Entrant Company

McKinsey Global Publishing

Category

Branded Content - COVID-19-Related

Client's Name

McKinsey & Company

Country / Region

United States

This article provides rolling updates on the epidemiological and cultural endpoints of the COVID-19 pandemic. First released in September 2020, five subsequent updates have examined how new developments related to COVID-19 will shape potential outcomes, with the latest examining the effect of the rise of the Omicron variant. The research is McKinsey’s most-read article of 2021 (with more than 2x the visits of the second-most-read article), and with strong engagement on the page. The research has been cited in external publications and offers a scientific, data-based lens on what different regions and businesses can expect as they continue to manage the evolving public-health situation.

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