MUSE Silver

United States

2022

My Rookie Moment

Entrant Company

McKinsey Global Publishing

Category

Video

Client's Name

McKinsey & Company

Sub-Category

Consulting

This video series was constructed to give senior McKinsey leaders an opportunity to reflect on lessons from early in their careers, as a means of helping younger people handle some of these professional challenges. We filmed short interviews with dozens of colleagues, speaking about the first time they presented to senior clients, received difficult feedback, or worked with a mentor. We then cut them into themed chapters and began releasing these packages to our audience, sharing on the web and social media while also developing excitement for new episodes to come in 2021 and 2022. The digital experience has visited four times more than our average article (we don’t share number of reads publicly), with solid engagement on videos as measured by video starts and finishes.

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