2022
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Client's Name
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This video series was constructed to give senior McKinsey leaders an opportunity to reflect on lessons from early in their careers, as a means of helping younger people handle some of these professional challenges. We filmed short interviews with dozens of colleagues, speaking about the first time they presented to senior clients, received difficult feedback, or worked with a mentor. We then cut them into themed chapters and began releasing these packages to our audience, sharing on the web and social media while also developing excitement for new episodes to come in 2021 and 2022. The digital experience has visited four times more than our average article (we don’t share number of reads publicly), with solid engagement on videos as measured by video starts and finishes.
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Guizhou Jiuyun creative product cultural development Co., Ltd.
Category
Corporate Identity - Logos
Country / Region
China
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CBC Creative
Category
Website - Website / Other___
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United States
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NATIONAL ASSOCIATION OF REALTORS®
Category
Integrated Marketing - Social Media
Country / Region
United States
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Intuit QuickBooks
Category
Social Media - Sustainability & Environment
Country / Region
United Kingdom