MUSE Silver

2022

Recipe Book

Entrant Company

Mountain View Group, Ltd.

Category

Marketing & Promotional - Marketing Item / Other___

Client's Name

CP Kelco

Country / Region

United States

CP Kelco is a global company made up of nature-based ingredient enthusiasts. For more than 85 years, CP Kelco has been creating a growing unique portfolio of products, offering technical expertise to a broad base of industries, all while remaining focused on long-term sustainability. In 2021, CP Kelco opened its latest innovation center in Atlanta, to complement its R&D centers around the globe. To commemorate this occasion and also to deliver an inspirational CPK-branded gift for customers, the idea to create a nature-based recipe book using CP Kelco ingredients was born. The artfully-designed commemorative memento demonstrates that CPK ingredients can play a major role in not just beverages and condiments, but in culinary works of art as well.

Credits

Executive Producer, Mountain View Group
Thom Gonyeau
Producer, Mountain View Group
Simon Umlauf
Design Director
Michael Neff
Graphics
Karen Paul
Copywriters
Tommy Kaye & Lyndsay Craig
Editor
Joel Edwards
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