MUSE Silver

United States

2022

Recipe Book

Entrant Company

Mountain View Group, Ltd.

Category

Marketing & Promotional

Client's Name

CP Kelco

Sub-Category

Marketing Item / Other___

CP Kelco is a global company made up of nature-based ingredient enthusiasts. For more than 85 years, CP Kelco has been creating a growing unique portfolio of products, offering technical expertise to a broad base of industries, all while remaining focused on long-term sustainability. In 2021, CP Kelco opened its latest innovation center in Atlanta, to complement its R&D centers around the globe. To commemorate this occasion and also to deliver an inspirational CPK-branded gift for customers, the idea to create a nature-based recipe book using CP Kelco ingredients was born. The artfully-designed commemorative memento demonstrates that CPK ingredients can play a major role in not just beverages and condiments, but in culinary works of art as well.

Credits

Editor
Joel Edwards
Copywriters
Tommy Kaye & Lyndsay Craig
Graphics
Karen Paul
Design Director
Michael Neff
Producer, Mountain View Group
Simon Umlauf
Executive Producer, Mountain View Group
Thom Gonyeau
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