MUSE Silver

2022

Charting the path to the next normal

Entrant Company

McKinsey Global Publishing

Category

Website - Blog

Client's Name

McKinsey & Company

Country / Region

United States

McKinsey launched our chart-of-the-day page, Charting the path to the next normal. While this is a well-known format in newspapers and magazines, we believe it’s an innovation for professional-services firms—and it has been one of our most popular pages this year. McKinsey produced a record stream of articles, reports, and new features to help the world come to grips with the COVID-19 pandemic, and with that came a plethora of insightful data and compelling visuals. To showcase our robust and growing collection of charts, we launched a daily data product and a weekly newsletter.

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