Spotlight

In May 2021, the Ram Truck brand and Foo Fighters collaborated to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight,” which included three new videos spanning television, digital and Ram Truck brand social media channels. Soundtracked by Foo Fighters’ anthemic “Making A Fire,” the campaign kicked off with an extended 60-second version of “Rock Star” featuring frontman Dave Grohl.

Two additional 30-second campaign spots, “Overtime” and “Best Part” ran across television. A 30-second version of “Rock Star” also ran across television.

The Ram Truck brand's "Spotlight" campaign was created in collaboration with Austin, Texas-based agency GSD&M with support from G7 Entertainment Marketing, who brokered the Foo Fighters partnership.