MUSE Platinum

2022

Smith+Nephew - Think Aria Website

Entrant Company

SFC Group

Category

Website - Health

Client's Name

Smith+Nephew

Country / Region

United States

Our Challenge: ARIA is a comprehensive digital care management platform that links patients
and partnered providers in one system. If it sounds complicated, it was. The website did nothing to help viewers understand what ARIA was, what the components were, and how everything worked together. We needed to define every aspect of ARIA and ARIA Home PT and the benefits each could bring in a clear, understandable way to both providers and patients.
Our Approach: We expanded the site to 4 pages to better explain the various components of ARIA and created videos to bolster the narrative. Short blocks of copy tell the story in a clear way and simple flow charts demonstrate the benefits of ARIA Home PT to providers and patients.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
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