Madden NFL 22

With Madden NFL 22, EA Music has changed the game like never before. EA Music approached Interscope Records and their artists – the defining talents in hip-hop today – to co-create the first ever exclusive soundtrack album for Madden NFL.

The 11 exclusive tracks feature both established stars and developmental buzz performers from the Interscope Records roster including 42 Dugg, Belly & Shenseea, BRS Kash, JID, Moneybagg Yo ft. Tripstar, Morray, Sally Sossa, Swae Lee ft. Jack Harlow, Tierra Whack, and YSB Tril.

Taking this unprecedented collaboration even further, EA Music and Interscope produced 9 of the album’s artist music videos at 6 different NFL stadiums over the course of 2 weeks. The soundtrack blitz publicly launched on 9/28/21 with a pulse-pounding 6½ minute mash-up reveal video consisting of all 9 album artist music videos. Created in further partnership with EA Music and Interscope, the video immediately scored over 500k YouTube views, with the individual music videos averaging over 125k views each.

The album’s streaming numbers are equally remarkable, with 10+ million streams from over 2 million unique listeners across 176 countries…and still growing.

The launch campaign incorporated extensive social media, influencer and artist support, league integration and national media. The music is currently being played at NFL events, in stadiums and on broadcasts throughout the season with special live performances and events planned for Super Bowl Week. The intimacy of this championship partnership has created a brand-new energy for the franchise and our gamers, and by extension the NFL and its young fans.

The Madden NFL 22 Soundtrack in conjunction with Interscope Records takes innovative partnership to a whole new level.