2022
Entrant Company
Category
Client's Name
Country / Region
There is always a shining soul in an era. Her voice is stored in people's hearts, and her songs are called legends. She is the legendary superstar Teresa Teng, who was born in Yunlin, Taiwan, and became a global sensation. She is also one of the most representative figures of Mandarin music in the 20th century.
The “Teresa Teng reappears in Yunlin - Holographic Projection Concert” utilizes AI technology, virtual portraits, and holographic projection to bring Teresa Teng back to life. The premiere performance of Teresa Teng's classic songs in five languages (English, Japanese, Cantonese, Minnan, and Chinese) is reinterpreted by a professional music production team and contemporary singers across time. This holographic projection concert with "The Story of A Small Town", "The Moon Represents My Heart", "I Only Care About You".etc., allows Teresa Teng to be reflected in front of people’s eyes like the bright moon once again. At the same time, the event perfectly integrates the immersive stage experience of simultaneous live and virtual performances in memory of Teresa Teng, the daughter of Yunlin.
Entrant Company
The Hettema Group
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media - Video
Country / Region
United Kingdom
Entrant Company
Hurrah.group
Category
Advertising - Advertising / Other___
Country / Region
France
Entrant Company
Broth
Category
Integrated Marketing - Internal Campaign
Country / Region
United States