2022
Entrant Company
Category
Client's Name
Country / Region
The Embraer ‘Profit Hunter’ campaign by Gravity outperformed competitor aircraft manufacturers globally.
Giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline requested the campaign is reproduced on the nose cone of its own aircraft… hitting the front pages of international media This campaign deserves to win because the multichannel approach was truly connected and as a result outperformed all other manufacturers campaigns – some with 20x the level of spend. It’s now the industry’s number one talked about favourite globally as well as setting a new performance
benchmark.
Credits
Entrant Company
CT.LAB Experience Design and Guo zhenjiang
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant Company
Zulu Alpha Kilo
Category
Website - Financial Services
Country / Region
Canada
Entrant Company
Electronic Arts
Category
Video - Music Video
Country / Region
United States
Entrant Company
Duncan Channon
Category
Social Media - Contest / Promotion
Country / Region
United States