MUSE Silver

United States

2022

2021 Annual Conference & Expo - Rise and Shine

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Strategic Program

Client's Name

National Association of REALTORS®

Sub-Category

Event Campaign

Every November, thousands of industry professionals come together at the annual National Association of REALTORS® Conference & Expo, the largest annual event for real estate professionals. The conference provides attendees the opportunity to engage, connect and learn with peers while the expo allows visitors to shop, compare and test products and services in one location. The challenge of the 2021 conference is the constant change around the pandemic which includes marketing to three potential audiences: in-person, virtual, and/or hybrid. In 2021 NAR is focused on highlighting and honoring the great work that REALTORS® do rebuilding communities, building bridges, commercial revitalization projects, and smaller, stellar acts of kindness throughout the year. The campaign "Rise an Shine" means You rise up, and you rise to the occasion. You rise to meet daunting business challenges, and you build a book that that boasts both loyal clients and well-earned new ones, all while shining a spotlight on the needs within your community, going above and beyond to help your neighbors in ways big and small. REALTORS® are the real deal. Before and throughout the pandemic, your steadfast commitment to caring for your community while building your business is beyond admirable. The buying and selling process is so much more than a transaction. You change people’s lives and shepherd them through milestone decisions. Now’s the time for us to come together and shine that light on, and celebrate you, and everything you do, and give you the opportunity to learn, connect, and continue your glow up.

Credits

Research Associate, Business Insights
Anna Schnerre
Data Scientist
Julianne Heller
Manager, Web Analytics
Norm Cloutier
Director, Web & App Development
Joshua Hunt
Manager, Social Media
Tom McVey
Animator
Bim Tumala
Multimedia Designer
Catherine Turner
Multimedia Designer
Jillian MartinMu
Design & Brand Strategy
Melissa Dispenza
Manager, Design & Creative Strategy
Lish Ephraim
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