2022
Entrant Company
Category
Client's Name
Country / Region
The Assignment:
To create a video that communicates the value proposition of Telcel UP
PLUS to test the new digital security benefit of the plan with Mexican
consumers to learn if it resonates.
The Approach:
We chose fast cuts of phones in various peril scenarios to quickly bring
the value of Telcel Up device protection to life. Simple supers, combined
with high-impact visuals, reinforce each benefit from cracked screen
repairs for only $559 MXN to a new phone upgrade every year.
To bring digital security to life, we told a story through the eyes of Maria,
a Telcel UP Plus customer whose account had been compromised.
A digital security expert recommends several steps Maria can take to
protect her online identity from fraud and helps her download and set
up the Digital Secure app.
We closed with a smiling shot of Maria, credit card and smartphone in
hand, ready to shop online with the peace of mind only digital security
from Telcel UP Plus can provide.
Credits
Entrant Company
imageimage agency
Category
Corporate Identity - Business Card
Country / Region
Canada
Entrant Company
Miami Ad School Europe
Category
Advertising - Advertising / Other___
Country / Region
Georgia
Entrant Company
Phoenix Lifestyle Marketing Group
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
West Metro Fire Rescue
Category
Video - Medical
Country / Region
United States