Telcel UP Plus Security Advisor Pitch Video

The Assignment:
To create a video that communicates the value proposition of Telcel UP
PLUS to test the new digital security benefit of the plan with Mexican
consumers to learn if it resonates.
The Approach:
We chose fast cuts of phones in various peril scenarios to quickly bring
the value of Telcel Up device protection to life. Simple supers, combined
with high-impact visuals, reinforce each benefit from cracked screen
repairs for only $559 MXN to a new phone upgrade every year.
To bring digital security to life, we told a story through the eyes of Maria,
a Telcel UP Plus customer whose account had been compromised.
A digital security expert recommends several steps Maria can take to
protect her online identity from fraud and helps her download and set
up the Digital Secure app.
We closed with a smiling shot of Maria, credit card and smartphone in
hand, ready to shop online with the peace of mind only digital security
from Telcel UP Plus can provide.