MUSE Silver

2022

Telcel UP Plus Security Advisor Pitch Video

Entrant Company

Asurion

Category

Video - Insurance

Client's Name

Telcel

Country / Region

United States

The Assignment:

To create a video that communicates the value proposition of Telcel UP

PLUS to test the new digital security benefit of the plan with Mexican

consumers to learn if it resonates.

The Approach:

We chose fast cuts of phones in various peril scenarios to quickly bring

the value of Telcel Up device protection to life. Simple supers, combined

with high-impact visuals, reinforce each benefit from cracked screen

repairs for only $559 MXN to a new phone upgrade every year.

To bring digital security to life, we told a story through the eyes of Maria,

a Telcel UP Plus customer whose account had been compromised.

A digital security expert recommends several steps Maria can take to

protect her online identity from fraud and helps her download and set

up the Digital Secure app.

We closed with a smiling shot of Maria, credit card and smartphone in

hand, ready to shop online with the peace of mind only digital security

from Telcel UP Plus can provide.

Credits

Creative Director
John Elter
Associate Creative Director
Yahui Chang
Jr Motion Designer
Ji Ye Chung
Sr Copywriter
Paula Ernst
Project Manager
Lauren Carver
Director Client Solutions
Marco Perez
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