MUSE Silver

2022

CIIE Shaanxi "National Pedestrian Street" Pavilion

Entrant Company

Xi'an yuyuntu Enterprise Culture Communication Co., Ltd

Category

Event - Event / Other___

Client's Name

Shenyu Meng, Jie Yao, Kai Zhao

Country / Region

China

The China International Import Expo Shaanxi

"National Pedestrian Street" Pavilion adopts Xi'an elements to show the historical customs, characteristic products, humanistic values and other aspects perfectly. "Ridge of Qinling Mountain & imitated Eaves in Tang Dynasty" are the core art of the whole exhibition, presenting natural overview, unique flavors and history of Shaanxi Province by multiple VCR topics, so that the natural, historical and humanistic elements can be seen at a glance with a parade design. Imitating the line beauty of ridge in Qinling Mountains, the top of the hall is like Chinese dragons: Qinling Mountains start from Gansu Province in the west and pass though Shaanxi, which divides China into north and south, named as backbone of China with rolling hills. Besides, the combination of internal booth and the antique overhanging eaves of ancient buildings in Tang Dynasty reflects the long history of Shaanxi Province, showing its unique culture and temperament. In order to fully reflect the color, it uses sunlight panels combined with programmed flood lights and translucent LED ice screens as th wall, which are transparent as a whole to realize the synchronization of video, lighting and sound, triggering the vision and hearing of tourists with dynamic lighting effects. Additionally, various VCR themes display historical sites, local snacks, block silhouettes and natural scenery in Shaanxi with different colors, creating an all-round and immersive viewing experience for visitors. Composed of five sections, the exhibition perfectly display the parade route: After viewing the Shaanxi image from VCR, visitors can watch various traditional performances in greeting area, including dance drama of “Court ladies preparing newly woven silk” and so on, deeply enjoying the inextinguishable vitality of this city with the light, shadow and sound effects. There are time-honored handmade brands and a blind box interactive area in the venue: visitors can randomly select blind box gifts by rotating their favorite Shaanxi dialect grid. Afterwards, tasting time-honored local specialties in east market and selecting vivid and creative arts & crafts in west market can bring visitors back to the Tang Dynasty to experiencing the scenery of ancient Chang'an City.

Credits

Xi'an yuyuntu Enterprise Culture Communication Co., Ltd
Shenyu Meng
Xi'an yuyuntu Enterprise Culture Communication Co., Ltd
Jie Yao
Xi'an yuyuntu Enterprise Culture Communication Co., Ltd
Kai Zhao
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