MUSE Gold

2022

IBM Hursey Summit: Driving Success Virtually

Entrant Company

George P. Johnson Experience Marketing

Category

Event - Tech Event

Client's Name

IBM

Country / Region

United States

The annual IBM Hursley Summit is aimed at technical architects and those looking to build hybrid cloud skills in order to lead their organization's digital transformation. With attendees typically flown-in from all around the world, the sessions offer deep exploration of the newest technology that IBM has to offer, best practices and insights to get you started, and new features and advanced capabilities to address today's pressing challenges. Normally an in-demand, long-standing cloud event hosted at IBM's premier Hursley Research Lab in the UK, the event went virtual 2020 due to the pandemic. We sought to bring the spirit and experience of Hursley and its location to our audience in their homes. GPJ created an exclusive content-driven experience with English TV presenter, writer, and actor Charley Boorman. An IBM Host lead attendees through the IBM Hursley story, with Charley, and his Harley-Davidson LiveWire electric motorcycle, at the forefront. A combination of pre-recorded video and live Q&A during the event gave attendees direct access to Boorman, and solidified the ‘live’ feel of the entire virtual event.

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