MUSE Silver

United States

2022

Gibson Garage: Setting the Stage For Experiential Retail

Entrant Company

George P. Johnson Experience Marketing

Category

Experiential & Immersive

Client's Name

Gibson Guitar

Sub-Category

In-Store Experiences

Iconic guitar brand Gibson tapped a collaborative Project Worldwide agency team to design a unique experiential retail space that would not only draw people in, but also make them want to stay. The result? The company’s brand new 8,000 square foot interactive flagship store called Gibson Garage in the heart of Music City. The space features a stage, retail store, repair shop, memorabilia, and more. The customer experience, design and buildout was supported by the Project Worldwide agency team of G7, GPJ and Shoptology.

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