2022
Gibson Garage: Setting the Stage For Experiential Retail
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - In-Store Experiences
Client's Name
Gibson Guitar
Country / Region
United States
Iconic guitar brand Gibson tapped a collaborative Project Worldwide agency team to design a unique experiential retail space that would not only draw people in, but also make them want to stay. The result? The company’s brand new 8,000 square foot interactive flagship store called Gibson Garage in the heart of Music City. The space features a stage, retail store, repair shop, memorabilia, and more. The customer experience, design and buildout was supported by the Project Worldwide agency team of G7, GPJ and Shoptology.
Credits
Entrant Company
Velir
Category
Website - School / Universities
Country / Region
United States
Entrant Company
Rocket Central
Category
Social Media - Video
Country / Region
United States
Entrant Company
Baidu Online Network Technology (Beijing) Co., Ltd
Category
App - E-Commerce
Country / Region
China
Entrant Company
D&GG Marketing Communications & Advertising
Category
Branded Content - Newsletter
Country / Region
United States