2022
Gibson Garage: Setting the Stage For Experiential Retail
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - In-Store Experiences
Client's Name
Gibson Guitar
Country / Region
United States
Iconic guitar brand Gibson tapped a collaborative Project Worldwide agency team to design a unique experiential retail space that would not only draw people in, but also make them want to stay. The result? The company’s brand new 8,000 square foot interactive flagship store called Gibson Garage in the heart of Music City. The space features a stage, retail store, repair shop, memorabilia, and more. The customer experience, design and buildout was supported by the Project Worldwide agency team of G7, GPJ and Shoptology.
Credits
Entrant Company
NATIONAL ASSOCIATION OF REALTORS®
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
Bad Penny Factory
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Country / Region
United States
Entrant Company
DataPath, Inc.
Category
Marketing & Promotional - Promotional
Country / Region
United States