MUSE Gold

2022

Making The Cut Season 2

Entrant Company

PLASTIC PALMTREE

Category

Advertising - Advertising Campaign

Client's Name

Amazon Prime Video

Country / Region

United States

Key Art campaign for the second season of Making The Cut.

We created a playful, bold black & white fabric pattern for this "chameleon" concept. The typography is composed over a clean strip of black fabric for easy branding & legibility. The tagline "WATCH IT. WEAR IT." was written to play up the shopability of the show. Viewers can actually purchase the winning looks on amazon after each episode airs. This is a unique positioning for the show and amazon wanted to highlight the "screen-to-closet" idea.

The artwork successfully stood out on amazon platform as well as in OOH placements.

Heidi and Tim camouflaging into this bold pattern created a playful and elevated feel to the overall campaign.

Credits

Producer: Amazon Prime Video
Mercedes LeAnza
Photographer
Brian Bowen Smith
Marketing Manager: Amazon Prime Video
Long Ellis
Senior Campaign Manager: Amazon Prime Video
Emily Camacho Schaffeld
Creative Director: Amazon Prime Video
Jamie Scythes
Creative Director: Amazon Prime Video
Adrian Salpeter
Creative Director: Plastic Palmtree
Masha Kupets Navarre
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