Making The Cut Season 2

Key Art campaign for the second season of Making The Cut.
We created a playful, bold black & white fabric pattern for this "chameleon" concept. The typography is composed over a clean strip of black fabric for easy branding & legibility. The tagline "WATCH IT. WEAR IT." was written to play up the shopability of the show. Viewers can actually purchase the winning looks on amazon after each episode airs. This is a unique positioning for the show and amazon wanted to highlight the "screen-to-closet" idea.
The artwork successfully stood out on amazon platform as well as in OOH placements.
Heidi and Tim camouflaging into this bold pattern created a playful and elevated feel to the overall campaign.