2022

Making The Cut Season 2

Entrant

PLASTIC PALMTREE

Advertising - Advertising Campaign

Client's Name

Amazon Prime Video

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Making The Cut Season 2 by PLASTIC PALMTREE (Image 1)

MUSE Creative Awards Winner – Making The Cut Season 2 by PLASTIC PALMTREE (Image 2)

MUSE Creative Awards Winner – Making The Cut Season 2 by PLASTIC PALMTREE (Image 3)

MUSE Creative Awards Winner – Making The Cut Season 2 by PLASTIC PALMTREE (Image 4)

MUSE Creative Awards Winner – Making The Cut Season 2 by PLASTIC PALMTREE (Image 5)

MUSE Creative Awards Winner – Making The Cut Season 2 by PLASTIC PALMTREE (Image 6)

MUSE Creative Awards Winner – Making The Cut Season 2 by PLASTIC PALMTREE (Image 7)

About The Entry

Key Art campaign for the second season of Making The Cut.
We created a playful, bold black & white fabric pattern for this "chameleon" concept. The typography is composed over a clean strip of black fabric for easy branding & legibility. The tagline "WATCH IT. WEAR IT." was written to play up the shopability of the show. Viewers can actually purchase the winning looks on amazon after each episode airs. This is a unique positioning for the show and amazon wanted to highlight the "screen-to-closet" idea.
The artwork successfully stood out on amazon platform as well as in OOH placements.
Heidi and Tim camouflaging into this bold pattern created a playful and elevated feel to the overall campaign.