MUSE Silver

United States

2022

As We See It

Entrant Company

PLASTIC PALMTREE

Category

Advertising

Client's Name

Amazon Prime Video

Sub-Category

Advertising Campaign

Key art campaign for As We See It: a coming-of-age dramedy about young adults on the autism spectrum, created by Jason Katims. Our hero art explores the theme of “sensory overload”. What if we saw the world through the eyes of our characters? How would it feel? From sketch to final execution, this concept came to life with the help of incredible collaborators and many moving parts. A custom set was built to mimic a living room where the cast would be photographed. Artist, Alex Proba was commissioned to paint the entire set with her signature color pattern. The pattern was meant to be all-consuming, overwhelming but approachable & hopeful at the same time. The intention was to transport the viewer into a different mindset, outside their comfort zone. This arresting campaign was photographed by famed photographer Danielle Levitt. In addition to the main key art, our team helped with the launch of a digital stunt in Times Square and instagram. NY billboards and instagram posts featured work by selected artists on the autism spectrum: Sarah Dorros, Sarah Davie and Amina Mucciolo. Plastic Palmtree helped research, audition, select and manage the artists prior to campaign launch along with general creative direction along the way. The New York Times called the show "Extraordinary". Deliverables included: Static key art, creative direction, title design, shoot art direction, artist collaboration, original tagline, box art, contributing artist collaboration & management.

Credits

Group Lead/Marketing Principal: Amazon Prime Video
Sarah Goodman Scannell
Creative Director: Plastic Palmtree
Masha Kupets Navarre
Creative Director: Amazon Prime Video
Adrian Salpeter
Campaign Manager: Amazon Prime Video
Jonathan Geller
Producer: Amazon Prime Video
Tyler Adams
Social Media Manager: Amazon Prime Video
Briana Johnson
Artist: Mural creation & original accessories
Alex Proba
More Silver Winners
2022
United States
MUSE Advertising Awards - Living with Spondyloarthritis
Spondylitis Association of America

Entrant Company

The DVI Group

Sub Category

Educational

2022
United States
MUSE Advertising Awards - FTLBeach
City of Fort Lauderdale Beach Business Improvement District

Entrant Company

The Brand Advocates, Inc.

Sub Category

Logos

2022
United States
MUSE Advertising Awards - Boss TV
Boss TV

Entrant Company

Impekable

Sub Category

Entertainment

2022
United States
MUSE Advertising Awards - I'm Everywhere Music Video
Alan King Project

Entrant Company

Two Brothers Creative

Sub Category

Music Video