MUSE Silver

2022

As We See It

Entrant Company

PLASTIC PALMTREE

Category

Advertising - Advertising Campaign

Client's Name

Amazon Prime Video

Country / Region

United States

Key art campaign for As We See It: a coming-of-age dramedy about young adults on the autism spectrum, created by Jason Katims.

Our hero art explores the theme of “sensory overload”.

What if we saw the world through the eyes of our characters? How would it feel?



From sketch to final execution, this concept came to life with the help of incredible collaborators and many moving parts. A custom set was built to mimic a living room where the cast would be photographed. Artist, Alex Proba was commissioned to paint the entire set with her signature color pattern. The pattern was meant to be all-consuming, overwhelming but approachable & hopeful at the same time. The intention was to transport the viewer into a different mindset, outside their comfort zone. This arresting campaign was photographed by famed photographer Danielle Levitt.



In addition to the main key art, our team helped with the launch of a digital stunt in Times Square and instagram. NY billboards and instagram posts featured work by selected artists on the autism spectrum: Sarah Dorros, Sarah Davie and Amina Mucciolo. Plastic Palmtree helped research, audition, select and manage the artists prior to campaign launch along with general creative direction along the way.



The New York Times called the show "Extraordinary".



Deliverables included: Static key art, creative direction, title design, shoot art direction, artist collaboration, original tagline, box art, contributing artist collaboration & management.

Credits

Artist: Mural creation & original accessories
Alex Proba
Social Media Manager: Amazon Prime Video
Briana Johnson
Producer: Amazon Prime Video
Tyler Adams
Campaign Manager: Amazon Prime Video
Jonathan Geller
Creative Director: Amazon Prime Video
Adrian Salpeter
Creative Director: Plastic Palmtree
Masha Kupets Navarre
Group Lead/Marketing Principal: Amazon Prime Video
Sarah Goodman Scannell
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