Asurion Plug & Play Video Campaign

The Assignment:
Develop a series of videos that showcase and explain the business and service
capabilities of Asurion. These videos will be used on their own or as supplemental
information within corporate presentations.
The Approach:
We took two approaches when creating this series: the “talker”, a longer-form
explainer-style video, and the “teaser”, which delivers the same information with
a more kinetic expression. For each video, we broke down the content to focus
on individual capabilities of the company and included specific details that show
how Asurion excels in these areas. High-energy music, bold colors, and dynamic
transitions help us tell this story.
The Results:
The videos do a great job of explaining Asurion’s capabilities and have received
high praise from internal teams. They will soon start being shared more widely.