MUSE Gold

2022

Asurion Plug & Play Video Campaign

Entrant Company

Asurion

Category

Video - Business to Business

Client's Name

Country / Region

United States

The Assignment: Develop a series of videos that showcase and explain the business and service capabilities of Asurion. These videos will be used on their own or as supplemental information within corporate presentations. The Approach: We took two approaches when creating this series: the “talker”, a longer-form explainer-style video, and the “teaser”, which delivers the same information with a more kinetic expression. For each video, we broke down the content to focus on individual capabilities of the company and included specific details that show how Asurion excels in these areas. High-energy music, bold colors, and dynamic transitions help us tell this story. The Results: The videos do a great job of explaining Asurion’s capabilities and have received high praise from internal teams. They will soon start being shared more widely.

Credits

Creative Director
John Elter
Associate Creative Director
Yahui Chang
Jr Motion Designer
Ji Ye Chung
Sr Copywriter
Paula Ernst
Copywriter
Brady Darity
Project Manager
Chris Goodwin
Director Product Marketing
Andrew Blessing
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