MUSE Gold

Canada

2022

Volaris Group Website

Entrant Company

Volaris Group

Category

Website

Client's Name

Sub-Category

Multilingual Site

The Volaris Group website is a localized business-to-business web experience that is reactive by IP address and geo-location. The content and the language of the site auto-populates to region-specific content based on the IP address the user is accessing the site from. The country and time on the clock feature on the homepage are also IP reactive elements that auto-generate to the time and location of the IP address. The design bridges the gap between post-modernism and abstract composition. The concept of time is referenced across the site. For example, the use of a timeline can be seen in the featured content section below on the homepage. Additionally, the design flirts with photography and illustration while feeling cohesive throughout the site. All of the illustrations used on the site have been drawn in-house. To further lean into geo-targeting, the site offers a revolutionary map feature to the user, that navigates to their location and displays companies in their region that have been recently acquired by Volaris. This feature can be found on the 'Portfolio' Page.

Credits

Marketing Associate
Alon Brodsky
VP, M&A
John Isak
CEO
Mark Miller
Director of Marketing
Nikki Jefferson
Corporate Communications Director
Ryan S Hill
Creative Director
Joseph Manalo
Marketing Operations Manager
Lyuba Petrenko
Senior Content Manager
Dilys Chan
Web Developer
Balin Banh
Web Development Manager
Kaue Correa
Senior Graphic Designer
Timothy Hoar
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