MUSE Gold

2022

Volaris Group Website

Entrant Company

Volaris Group

Category

Website - Multilingual Site

Client's Name

Country / Region

Canada

The Volaris Group website is a localized business-to-business web experience that is reactive by IP address and geo-location. The content and the language of the site auto-populates to region-specific content based on the IP address the user is accessing the site from. The country and time on the clock feature on the homepage are also IP reactive elements that auto-generate to the time and location of the IP address.

The design bridges the gap between post-modernism and abstract composition. The concept of time is referenced across the site. For example, the use of a timeline can be seen in the featured content section below on the homepage. Additionally, the design flirts with photography and illustration while feeling cohesive throughout the site. All of the illustrations used on the site have been drawn in-house.

To further lean into geo-targeting, the site offers a revolutionary map feature to the user, that navigates to their location and displays companies in their region that have been recently acquired by Volaris. This feature can be found on the 'Portfolio' Page.

Credits

Senior Graphic Designer
Timothy Hoar
Web Development Manager
Kaue Correa
Web Developer
Balin Banh
Senior Content Manager
Dilys Chan
Marketing Operations Manager
Lyuba Petrenko
Creative Director
Joseph Manalo
Corporate Communications Director
Ryan S Hill
Director of Marketing
Nikki Jefferson
CEO
Mark Miller
VP, M&A
John Isak
Marketing Associate
Alon Brodsky
More Gold Winners
Integrated Marketing
2022
MUSE Advertising Awards - Kaiser Permanente Medicare Mid-Funnel Campaign

Entrant Company

HERO Marketing

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Publication
2022
MUSE Advertising Awards - Anterior (brand book)

Entrant Company

tungsten branding

Category

Publication - Publication / Other___

Country / Region

United States

CSR
2022
MUSE Advertising Awards - Exposed Risks
Melanoma UK

Entrant Company

The Leith Agency

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

United Kingdom

Social Media
2022
MUSE Advertising Awards - Liver King
Liver King

Entrant Company

1DS Collective

Category

Social Media - Influencer & Celebrity

Country / Region

United States