MUSE Silver

2022

A Renaissance Man

Entrant Company

APV

Category

Video - Law & Legal Services

Client's Name

Haldanes

Country / Region

Hong Kong S.A.R., China

Haldanes is a Hong Kong-based law firm experienced in serving the needs of clients, both locally and throughout the Asia-Pacific.

Established in 1975, the partners have an extensive collective knowledge of legal practice in the region.



In 2021, Haldanes engaged APV (a full service visual content agency in Hong Kong) as they were looking for an innovative way to promote their firm, the firms experience, their people and their unique culture to a wider audience in the region, in a way that enabled them to differentiate and stand out against other firms.



Wanting to avoid the typical law firm video they had seen on YouTube and other sites by partnering with APV they instead created a unique branded content series made up of short and stylish black and white films that profile members of their team, giving insight not just into what they do, but why they do it, while also providing the audience with a greater insight into who the individuals are as people.



In this episode: A Renaissance Man, we are introduced to Michael Leow.



Michael’s area of practice is corporate and commercial law with a focus on media and entertainment.



He has acted in local and cross border commercial/corporate transactions involving joint ventures, mergers and acquisitions, restructuring, licensing, digital media, intellectual property, data protection, regulatory advice.



Michael has represented some of the key players and financiers in the film and television industry in the region, and has advised on a range of international transactions and entertainment related issues including international and pan-asian co-productions, production services, financing (equity and debt), sales and distribution, development and acquisition of new IP, remake and subsequent productions, releases and clearances, chain of title issues, format licensing, live concerts and fan meets.



In addition to his career we discover more of what drives Michael as an individual and how he balances his passion for law with the other important passions in his life.

Credits

Creative Director/APV
Thomas J Elliott
Writer Director Editor/APV
Thomas J Elliott
Graphic Design/APV
Daniel Clarke
Executive Producer/APV
Mark Erder
Production Coordinator/APV
Helen Wong
Cinematographer/APV
Adam Ruszkowski
Gaffer Sound Recordist/APV
Adrian Joseph Silva
Executive Producer/Haldanes
John McLellan
Executive Producer/Haldanes
Jonathan Midgley
Production Coordinator/Haldanes
Renee Chow
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