2022
Entrant Company
Category
Client's Name
Country / Region
FPW Media was tasked to drive brand awareness amongst all of Papé's prospective customer segments with a single campaign. Papé is one of the West's leading capital equipment suppliers operating within various industries such as agriculture, construction, forestry, trucking, and material handling. Driving brand awareness to all of their customer segments posed a challenge given that Papé had multiple operating companies across these industries.
FPW decided Connected TV (CTV) was the best solution. It allowed FPW to capture the eyes of a wide variety of niche segments that were otherwise impossible with traditional advertising buys. They were able to create their own audiences, optimize spending, and allow the strategy to stay dynamic throughout the length of the campaign. FPW created a 30-second interactive commercial that encompassed the Papé company as a whole. Within the ad, the viewer had the ability to click and choose the industry they wanted to learn more about. Overall, the campaign was successful and reached customer segments.
Entrant Company
Intuit QuickBooks
Category
Social Media - Financial Services
Country / Region
United Kingdom
Entrant Company
Loki Creative
Category
Corporate Identity - Brand Identity
Country / Region
Canada
Entrant Company
Blue Hat
Category
Social Media - Instagram Page
Country / Region
Portugal
Entrant Company
Work & Co
Category
Website - Fashion
Country / Region
United States