MUSE Gold

2022

2021 Papé Brand CTV Campaign

Entrant Company

FPW Media

Category

Advertising - Advertising Campaign

Client's Name

Papé

Country / Region

United States

FPW Media was tasked to drive brand awareness amongst all of Papé's prospective customer segments with a single campaign. Papé is one of the West's leading capital equipment suppliers operating within various industries such as agriculture, construction, forestry, trucking, and material handling. Driving brand awareness to all of their customer segments posed a challenge given that Papé had multiple operating companies across these industries.



FPW decided Connected TV (CTV) was the best solution. It allowed FPW to capture the eyes of a wide variety of niche segments that were otherwise impossible with traditional advertising buys. They were able to create their own audiences, optimize spending, and allow the strategy to stay dynamic throughout the length of the campaign. FPW created a 30-second interactive commercial that encompassed the Papé company as a whole. Within the ad, the viewer had the ability to click and choose the industry they wanted to learn more about. Overall, the campaign was successful and reached customer segments.

More Gold Winners
2022
MUSE Advertising Awards - The H Orlando
The H Orlando

Entrant Company

The Brand Collective

Category

Integrated Marketing - Company Branding

Country / Region

United States

2022
MUSE Advertising Awards - Don't Ignore the Risk - Video
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Video - Insurance

Country / Region

United States

2022
MUSE Advertising Awards - COVID-19 Vaccine Campaign

Entrant Company

CommonSpirit Population Health

Category

Integrated Marketing - COVID-19-Related

Country / Region

United States

2022
MUSE Advertising Awards - Breastcancer.org digital experience

Entrant Company

Work & Co

Category

Website - Nonprofit

Country / Region

United States