2021 Papé Brand CTV Campaign

FPW Media was tasked to drive brand awareness amongst all of Papé's prospective customer segments with a single campaign. Papé is one of the West's leading capital equipment suppliers operating within various industries such as agriculture, construction, forestry, trucking, and material handling. Driving brand awareness to all of their customer segments posed a challenge given that Papé had multiple operating companies across these industries.

FPW decided Connected TV (CTV) was the best solution. It allowed FPW to capture the eyes of a wide variety of niche segments that were otherwise impossible with traditional advertising buys. They were able to create their own audiences, optimize spending, and allow the strategy to stay dynamic throughout the length of the campaign. FPW created a 30-second interactive commercial that encompassed the Papé company as a whole. Within the ad, the viewer had the ability to click and choose the industry they wanted to learn more about. Overall, the campaign was successful and reached customer segments.