2022
Entrant Company
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Client's Name
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Issue: Wearing a mask has become a natural routine due to the Covid-19 Pandemics. Especially in the case of Korean food, many Koreans suffer from spices and smelly foods such as garlic, onions, crabs, and fish. If you wear a mask right after you finish eating, it even makes you feel like you’re wearing the food you just ate.
Solution: Xylitol gum provides immediate help with bad breath. Xylitol tastes sweet but is known to prevent cavities, making it a natural sweetener used instead of sugar. Xylitol has different chemical structural formulas from sugar, which does not make it food for cavity bacteria and weakens cavity bacteria. Chewing gum itself induces an increase in saliva, which is effective in preventing cavities by suppressing bacterial growth in the mouth.
Result: Gylitol Gum has 80% market share and does not miss Korea’s No. 1 gum brand even in the Pandemic environment.
Credits
Entrant Company
Mad Men Marketing
Category
Social Media - Consumer Campaign
Country / Region
United States
Entrant Company
AT&T Business
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States
Entrant Company
Bayer & SweetRush
Category
Website - E-Learning
Country / Region
United States
Entrant Company
Shenzhen YUZHE Design Co.,Ltd
Category
App - GPS / Navigation
Country / Region
China