2022
Entrant
Category
Client's Name
Country / Region
Issue: Wearing a mask has become a natural routine due to the Covid-19 Pandemics. Especially in the case of Korean food, many Koreans suffer from spices and smelly foods such as garlic, onions, crabs, and fish. If you wear a mask right after you finish eating, it even makes you feel like you’re wearing the food you just ate.
Solution: Xylitol gum provides immediate help with bad breath. Xylitol tastes sweet but is known to prevent cavities, making it a natural sweetener used instead of sugar. Xylitol has different chemical structural formulas from sugar, which does not make it food for cavity bacteria and weakens cavity bacteria. Chewing gum itself induces an increase in saliva, which is effective in preventing cavities by suppressing bacterial growth in the mouth.
Result: Gylitol Gum has 80% market share and does not miss Korea’s No. 1 gum brand even in the Pandemic environment.
Credits
Entrant
Parsons' Core Creative Agency
Category
Marketing & Promotional - Illustration
Country / Region
United States
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Proscalar, LLC
Category
Video - Social Video
Country / Region
United States
Entrant
Catchword Branding
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant
ValueLabs
Category
Corporate Identity - Brand Identity
Country / Region
India