2022
Entrant Company
Category
Client's Name
Country / Region
Issue: Wearing a mask has become a natural routine due to the Covid-19 Pandemics. Especially in the case of Korean food, many Koreans suffer from spices and smelly foods such as garlic, onions, crabs, and fish. If you wear a mask right after you finish eating, it even makes you feel like you’re wearing the food you just ate.
Solution: Xylitol gum provides immediate help with bad breath. Xylitol tastes sweet but is known to prevent cavities, making it a natural sweetener used instead of sugar. Xylitol has different chemical structural formulas from sugar, which does not make it food for cavity bacteria and weakens cavity bacteria. Chewing gum itself induces an increase in saliva, which is effective in preventing cavities by suppressing bacterial growth in the mouth.
Result: Gylitol Gum has 80% market share and does not miss Korea’s No. 1 gum brand even in the Pandemic environment.
Credits
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Universitat Autónoma de Barcelona
Category
Student Submission - Student AD
Country / Region
Peru
Entrant Company
binyan studios
Category
Video - TV Ad Campaign
Country / Region
Australia
Entrant Company
Skoll Foundation
Category
Video - Diversity & Inclusion
Country / Region
United States
Entrant Company
BrainWorks Marketing
Category
Video - Consumer Product / Services
Country / Region
Canada