MUSE Gold

2022

IT is your future! - Part I.

Entrant Company

Lounge Group

Category

Video - Government

Client's Name

Governmental Agency for IT Development - Program your future!

Country / Region

Hungary

The goal of "Program your future!" is to encourage as many future young graduates as possible to start their careers in the IT sector, which is becoming increasingly important from the perspective of the national economy.



The main tasks of the project are to enhance the labour supply, to develop higher education IT competencies and training, and to ensure that the training system provides marketable knowledge that meets the needs of economic actors.



Achieving these goals is primarily to shape the attitudes of students who have just graduated from high schools by presenting the limitless possibilities of the IT sector.



The ‘IT is your future!’ campaign was launched in January 2021, timed for university and college applications. The commercial for the campaign portrayed the world of IT as an ever-changing, exciting career path in which everything is possible.



For the film, we built a tunnel made up of 325 led panels - 15 meters long, 2.5 meters wide and 2.5 meters high, which ensured continuous and dynamic changes of scenery. A special solution was also required for the camera, so a pre-programmed technocrane with a cineflip head was used.



In terms of results, the commercial has 2.7M views on youtube, but what is more important, in 2021, 20% of all applicants chose an IT major.

Credits

creative director
Peter Radovics
creative group head
Adam Szecsenyi
copywriter
Laszlo Bardos
client service manager
Anna Karpati
director
Attila Damokos
director of photography
Marcell Nagy
producer / Studiolamb
Mihaly Kornyei
client service director
Daniel Sperczel
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