DRTV Cyber Monday

For 2 days every year, Rocket Mortgage® runs its biggest sale of the year: Cyber Monday. For 2 days, whether buying a new home or refinancing an existing one, clients are able to get even more home for their money thanks to special pricing. In 2021, we wanted even more people to know what was happening by supporting the campaign with a TV spot that aimed to evoke one desired response: “I want that!”

The spot did this by focusing on vignettes that were bold and exciting, and that tapped into the interests of our audience: enjoying life and spending time with family. From the dad snoozing away in his newly renovated pool to the gamer racking up a high score in her new gaming space and the family simply putting away the groceries in their updated kitchen, each vignette built on top of one another to create a spot that connected these spaces and interests with the audience’s homeownership goals.

The resulting :30 spot would launch the day before Cyber Monday on Sunday, November 27, across all Rocket Mortgage media buys and air for 3 days. This coincided with a social campaign designed to retarget visitors to the Rocket Mortgage website and confirm just how much they can save this Cyber Monday. It was also complemented by a 2-day digital campaign that ran on Monday and Tuesday, and that resulted in one of the best and most engaging Cyber Mondays ever – not only for Rocket Mortgage, but also for its clients.