MUSE Gold

2022

RC Wrecking Ball

Entrant Company

Rocket Central

Category

Video - TV Ad

Client's Name

Rocket Central

Country / Region

United States

Wrecking Ball takes the adage, “There’s always money in the house,” and drops a two-ton ball of iron through the roof.

In this spot, our misguided neighbor rolls down the street in a giant crane and is stopped by his neighbors packing for a getaway. Up to this point, Daryl, our crane driver has looked everywhere for the money he hears is in his house. But the wrecking ball? That puppy should finally do the trick.

The neighbors tell Daryl that they already found the money they needed in their house (no, not in the attic) with Rocket Mortgage. “Check your phone before you wreck your home,” they tell him, and it finally clicks, he accidentally releases the catch on the crane and the wrecking ball caves in the roof of his car.

With the Find Money campaign, we feature literal-minded homeowners with a passion for bashing to demonstrate that cashing in on your home is simple, and a lot less destructive. This concept ran with the ball and pulled together a host of practical effects to make this destructive dream a reality.

To find the money in your home, there’s no need to resort to extremes. Just pull out your phone and turn to Rocket Mortgage to easily cash in on the equity hiding in plain sight.

Credits

Heather Stauffer
Sean Pavleshyn
Amanda Kent
Rich Chapman
Julie Etheridge
More Gold Winners
Video
2022
MUSE Advertising Awards - NHL - 'Art Of Survival' Stanley Cup Promo

Entrant Company

National Hockey League

Category

Video - Sports

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Food is Our Medicine

Entrant Company

Briteweb

Category

Branded Content - Non-Profit

Country / Region

Canada

Corporate Identity
2022
MUSE Advertising Awards - Blue Boar Kitchen
Blue Boar Kitchen

Entrant Company

Octavo Designs

Category

Corporate Identity - Logos

Country / Region

United States

Video
2022
MUSE Advertising Awards - Clarks and New York, Soles of the City

Entrant Company

Clarks Originals

Category

Video - Lifestyle

Country / Region

United Kingdom