Wrecking Ball takes the adage, “There’s always money in the house,” and drops a two-ton ball of iron through the roof. In this spot, our misguided neighbor rolls down the street in a giant crane and is stopped by his neighbors packing for a getaway. Up to this point, Daryl, our crane driver has looked everywhere for the money he hears is in his house. But the wrecking ball? That puppy should finally do the trick. The neighbors tell Daryl that they already found the money they needed in their house (no, not in the attic) with Rocket Mortgage. “Check your phone before you wreck your home,” they tell him, and it finally clicks, he accidentally releases the catch on the crane and the wrecking ball caves in the roof of his car. With the Find Money campaign, we feature literal-minded homeowners with a passion for bashing to demonstrate that cashing in on your home is simple, and a lot less destructive. This concept ran with the ball and pulled together a host of practical effects to make this destructive dream a reality. To find the money in your home, there’s no need to resort to extremes. Just pull out your phone and turn to Rocket Mortgage to easily cash in on the equity hiding in plain sight.
TV Ad Campaign
Invitation / Greeting Card