2022
Baldurs Gate Dark Alliance Returns
Entrant Company
Vicarious PR
Category
Strategic Program - Product Launch
Client's Name
Interplay
Country / Region
United Kingdom
Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilizes a synergized PR campaign targeting journalists, influencers, and fans of the genre directly on social media.
Credits
Entrant Company
Historic Agency
Category
Marketing & Promotional - Media Kit / Sales Kit / Folder
Country / Region
United States
Entrant Company
Tainan University of Technology
Category
Integrated Marketing - Integrated Marketing / Other___
Country / Region
Taiwan
Entrant Company
Universal Admedia
Category
Social Media - Public Health
Country / Region
United States
Entrant Company
Impact Marketing + Communications
Category
Branded Content - Non-Profit
Country / Region
United States