2022
Baldurs Gate Dark Alliance Returns
Entrant Company
Vicarious PR
Category
Strategic Program - Product Launch
Client's Name
Interplay
Country / Region
United Kingdom
Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilizes a synergized PR campaign targeting journalists, influencers, and fans of the genre directly on social media.
Credits
Entrant Company
SFC Group
Category
Advertising - Magazine AD (Campaign)
Country / Region
United States
Entrant Company
Holition
Category
Event - Cause Event
Country / Region
United Kingdom
Entrant Company
Meaningful Works
Category
Branded Content - Branded Content / Other___
Country / Region
United States
Entrant Company
North China Municipal Engineering Design & Research Institute Co.,Ltd.
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China