MUSE Gold

2022

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Strategic Program - Product Launch

Client's Name

Interplay

Country / Region

United Kingdom

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilizes a synergized PR campaign targeting journalists, influencers, and fans of the genre directly on social media.

Credits

Head of PR / Vicarious PR
Lewis Burnel
CEO / Vicarious PR
Michael Brown
Social Media Coordinator / Vicarious PR
Devin Hamilton
PR and Influencer Coordinator / Vicarious PR
David Gill
More Gold Winners
2022
MUSE Advertising Awards - Culture Built My Brand (book) Influencer Kit

Entrant Company

Historic Agency

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Country / Region

United States

2022
MUSE Advertising Awards - Eye Level : A Visual Design Exhibit
Tainan University of Technology

Entrant Company

Tainan University of Technology

Category

Integrated Marketing - Integrated Marketing / Other___

Country / Region

Taiwan

2022
MUSE Advertising Awards - Healing is ______
The Healing List

Entrant Company

Universal Admedia

Category

Social Media - Public Health

Country / Region

United States

2022
MUSE Advertising Awards - Center for Innovation and Engagement (CIE)
National Alliance of State and Territorial AIDS Directors (NASTAD)

Entrant Company

Impact Marketing + Communications

Category

Branded Content - Non-Profit

Country / Region

United States