2022
Baldurs Gate Dark Alliance Returns
Entrant Company
Vicarious PR
Category
Strategic Program - Product Launch
Client's Name
Interplay
Country / Region
United Kingdom
Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilizes a synergized PR campaign targeting journalists, influencers, and fans of the genre directly on social media.
Credits
Entrant Company
GMR Marketing
Category
Integrated Marketing - Event Marketing
Country / Region
United States
Entrant Company
Socrates Communications
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
Entrant Company
ZUPA ZITE - NCG AGENCY
Category
Outdoor Advertising - Billboard
Country / Region
Denmark
Entrant Company
Nextdoor
Category
Branded Content - B2C
Country / Region
United States