MUSE Gold

2022

CFB Huddle Up

Entrant Company

Rocket Central

Category

Video - TV Ad

Client's Name

Rocket Central

Country / Region

United States

When it matters most, there’s nothing like a great team coming together to make things happen. That’s the core insight behind the two Huddle Up spots, Enthusiastic Duck and Dream Home.



With Enthusiastic Duck, we meet a couple overwhelmed at the prospect of losing out on yet another home in a competitive homebuying market. Fortunately, Kirk Herbstreit calls a huddle to get this couple back in the game. It’s no ordinary huddle, however. Since this campaign airs during college football season, Kirk brings in mascot backup. Huddled up with several pumped up, 8’ tall supporters (and one extremely enthusiastic Oregonian Duck) the couple gets back in the game, wins the day, and lands their dream home.



Dream Home features a refinance message aimed at the upgrades people could use to make their house the home of their dreams. Kirk Herbstreit once again enters the scene to help make a wistful woman’s home dreams become her dream home – again, with the help of the mascots. This time around, the mascots take over and we’re transported to their idea of a fantasy home. Sparty has a MSU weight room of his own. The Clemson Tiger gets his own steam room. The Florida Gator lounges in his own back yard pool.



Grounded in purchase and refinance respectively, both Enthusiastic Duck and Dream Home set out to communicate that Rocket Mortgage is the team to turn to when it comes to matters of home financing. Whether you’re looking to beat out the competition or dreaming of something better, Rocket Mortgage can help you achieve your dream. And, with the help of a team of experts (who’s better at what they do than mascots?), Rocket Mortgage has got your back.

Credits

Heath Stauffer
Sean Pavleshyn
Amanda Kent
Rich Chapman
Julie Etheridge
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