MUSE Gold

2022

Givenchy Website

Entrant Company

Work & Co

Category

Website - E-Commerce

Client's Name

Givenchy

Country / Region

United States

Givenchy’s newly launched e-commerce site and experience gives fans and shoppers a new way of exploring collections through an interactive blend of runway videos and lookbook photography. The key goal was to simplify navigation and elevate the product and shopping experience. The new site leverages the monogram and logotype to frame all content, layering in branding with the streamlined, minimal presentation of products and imagery.



Features include:



--A renewed focus on elegance and simplicity, with a single type size and 2 colors across the whole site

--Closer alignment with the brand’s other customer-facing channels and seasonal campaigns

--A streamlined check-out experience with a focus on omni-channel fulfillment

--Enhanced product photography and sizing to let shoppers be immersed in the products

--A modular framework that supports seasonal updates and artist collaboration collection drops



The new Givenchy.com is a reflection of the vision of designer and Givenchy Creative Director Matthew M. Williams. Work & Co collaborated with Williams and other senior leaders to bring the new site to life through digital strategy, design concepting, detailed design, and design QA.

More Gold Winners
2022
MUSE Advertising Awards - Cleveland Clinic
Cleveland Clinic

Entrant Company

WarnerMedia - Courageous Studios

Category

Video - TV Series / Episodes

Country / Region

United States

2022
MUSE Advertising Awards - Everywhere Workplace Report

Entrant Company

Ivanti

Category

Branded Content - Influencer Marketing

Country / Region

United States

2022
MUSE Advertising Awards - International Women’s Day

Entrant Company

Xpedition

Category

Video - Business to Business

Country / Region

United States

2022
MUSE Advertising Awards - Aaron Kirman Website Design

Entrant Company

Agent Image

Category

Website - Real Estate

Country / Region

United States