MUSE Gold

2022

Alfred Coffee + The Masked Singer Coffee Sleeves + Mural

Entrant Company

Truest., LLC

Category

Marketing & Promotional - Promotional

Client's Name

Fox Entertainment

Country / Region

United States

Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer.  We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme. 

Credits

Senior Creative Director Fox Entertainment 
Michael Bassett
Associate Director Fox Entertainment 
Alexia Pahl
Creative Director and Finisher Truest.
Rob Kandefer
Art Director Truest. 
Jose Cruz
Senior Account Executive Truest 
Crystal Causey
Director Production Design, Fox Entertainment 
Stacy Wong
SVP Fox Entertainment
Ian MacRitchie
More Gold Winners
Website
2022
2022 MUSE Creative Awards Winner - WebMechanix Website Redesign

Entrant Company

WebMechanix

Category

Website - Design / Web Agency

Country / Region

United States

Corporate Identity
2022
2022 MUSE Creative Awards Winner - Rosy Soil x Major Studio

Entrant Company

Major Studio

Category

Corporate Identity - Brand Identity

Country / Region

United States

Audio
2022
2022 MUSE Creative Awards Winner - Home.Made. Podcast
Rocket Central

Entrant Company

Rocket Central

Category

Audio - Podcast

Country / Region

United States

Branded Content
2022
2022 MUSE Creative Awards Winner - Arbor Day: Planting Trees Today for a Greener Tomorrow
Edge Creative Strategies for The Mid-Continent Companies

Entrant Company

Quill & Ink

Category

Branded Content - B2B

Country / Region

United States