MUSE Gold

2022

Alfred Coffee + The Masked Singer Coffee Sleeves + Mural

Entrant Company

Truest., LLC

Category

Marketing & Promotional - Promotional

Client's Name

Fox Entertainment

Country / Region

United States

Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer.  We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme. 

Credits

Senior Creative Director Fox Entertainment 
Michael Bassett
Associate Director Fox Entertainment 
Alexia Pahl
Creative Director and Finisher Truest.
Rob Kandefer
Art Director Truest. 
Jose Cruz
Senior Account Executive Truest 
Crystal Causey
Director Production Design, Fox Entertainment 
Stacy Wong
SVP Fox Entertainment
Ian MacRitchie
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