MUSE Gold

2022

Alfred Coffee + The Masked Singer Coffee Sleeves + Mural

Entrant Company

Truest., LLC

Category

Marketing & Promotional - Promotional

Client's Name

Fox Entertainment

Country / Region

United States

Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer.  We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme. 

Credits

Senior Creative Director Fox Entertainment 
Michael Bassett
Associate Director Fox Entertainment 
Alexia Pahl
Creative Director and Finisher Truest.
Rob Kandefer
Art Director Truest. 
Jose Cruz
Senior Account Executive Truest 
Crystal Causey
Director Production Design, Fox Entertainment 
Stacy Wong
SVP Fox Entertainment
Ian MacRitchie
More Gold Winners
2022
MUSE Advertising Awards - DRTV Cyber Monday
Rocket Central

Entrant Company

Rocket Central

Category

Video - Financial Services

Country / Region

United States

2022
MUSE Advertising Awards - Call of the Wild
The Restoration Hotel

Entrant Company

The MRKT Co.

Category

Video - Hotel / Lodging

Country / Region

United States

2022
MUSE Advertising Awards - Home.Made. Podcast
Rocket Central

Entrant Company

Rocket Central

Category

Audio - Podcast

Country / Region

United States

2022
MUSE Advertising Awards - Music for Social Justice

Entrant Company

Michigan State University

Category

Video - School / Universities

Country / Region

United States