MUSE Gold

2022

Bloom Season - Campaign

Entrant Company

KIn

Category

Advertising - Advertising Campaign

Client's Name

Mailchimp

Country / Region

United States

Bloom Season is a resource with first-hand experiences and actionable insights to help entrepreneurs of color thrive. Developed by the community, the platform creates a space for conversations on family, social justice, wellness and business.

Bloom Season rewrites the traditional playbook for business success by addressing the needs of diverse entrepreneurs. This inaugural issue focuses on the specific challenges that Black entrepreneurs face; isolation, alienation and mistrust. It's a community centered digital resource that provides guidance on starting, running and growing a business. It also provides perspective on striking the balance between professional and personal life, discussing important topics including mental health, avoiding burnout, working with your family, perfecting the pivot and discovering your third act. These entrepreneurs are the roses that grew from concrete, Bloom Season is here to help them realize their ambitions and build the businesses of their dreams.

Credits

Co-founder, Kin
Kwame Taylor-Hayford
Co-founder, Kin
Sophie Ozoux
Sr. Director of Corporate Citizenship, Mailchimp
Lain Shakespeare
Sr. Director of Brand Marketing, Mailchimp
Michael Mitchell
Creative Director / Design Director
Chris Cyran
Project Manager
Brian Policard
Strategy Director / Brand
Chris Buford
Strategy Director / Editorial
Warren Seuradge
Copywriter
Felipe Delerme
Photography Director / Sr. Producer
Setareh Sarmadi
Editor-in-Chief & Writer
Travers Johnson
Partner, Schoooool
Andrew Herzog
Partner, Schoooool
Nicky Tesla
Sr. Manager, Editorial & Content, Mailchimp
Alyson West
Lead Creative Director, Brand, Mailchimp
Christian Widlic
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