Money Rabbit Brand Identity Design

Money Rabbit is a digital platform that provides easy microcredit, digital wallets, bill payments, and rewards at your fingertips. Money Rabbit was created to seamlessly provide the above services to the unserved and underserved entrepreneurs of India.
3 Minds Digital set out to create an identity for the brand, creating a friendly, fun, and welcoming logo that served to encourage new users to approach the brand - instead of being intimidated by it. The end goal was to make users feel both safe and in control - assuring them that their money was in good hands while they remained in control of important financial decisions.