MUSE Silver

United States

2022

PeopleScout - Digital Advertising - Recruitment

Entrant Company

PeopleScout

Category

Strategic Program

Client's Name

Sub-Category

Digital Marketing Campaign

At PeopleScout, our mission is to find, engage and deliver the best talent to our clients. So, when businesses began to ramp hiring back up in 2021, existing clients, as well as multiple new clients, were depending on PeopleScout to get them the talent they needed—and fast. In order to keep up with this increased demand for talent, PeopleScout needed to ramp up its own internal team of recruiters, senior recruiters, recruiting coordinators, operations managers and more. So, how did they do it? They launched targeted recruitment marketing campaigns. PeopleScout’s campaigns included ad creatives that spoke to how PeopleScout would provide value to their ideal candidate. Messaging focused on the audience’s recruiting expertise, a desire to grow in their careers, their “people-person” mentality and their passion for changing lives and making an impact by connecting people with work. In addition, PeopleScout highlighted its people on social media with employee quotes and profiles about their role at PeopleScout and what they love about working at the company.

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