MUSE Silver

2022

TERMINUS AI PARK & AI CITY SIGN DESIGN

Entrant Company

Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.

Category

Outdoor Advertising - Signage

Client's Name

Beijing Terminus Technologies Co., Ltd.

Country / Region

China

TERMINUS AI PARK is a smart park displaying AI+IoT technologies,located between mountains and lakes in the western part of Chongqing, China.

As the visual focal point, the logo reflects the combination of technology and nature in every inch. From the graphic design to the on-site application, we kept a visual balance between rigidity and softness. Some large-scale AI texts were designed as parts of the windows on the fa├žade, which brings natural light to the interior via AI. The design clearly conveyed the key message, and used minimal and introspective visuals by rounded contours and flat appearance to delivery affinity and friendliness. It is its way to paying tribute to the great experience brought by technologies.

Credits

Designer
Shang Yingrui
Designer
Ji Dameng
Creative Design
Wen Jinghua
Designer
Ge Ling
Creative Design
Wu Yueqiang
Creative Director
Gong Fengqi
More Silver Winners
2022
MUSE Advertising Awards - Enlyte Brand Video

Entrant Company

Enlyte

Category

Video - Business to Business

Country / Region

United States

2022
MUSE Advertising Awards - McLeod Health 'Here For Life' Digital Campaign

Entrant Company

LHWH Advertising & PR

Category

Advertising - Online AD (Campaign)

Country / Region

United States

2022
MUSE Advertising Awards - Website Design Work

Entrant Company

GoProtoz UI UX Design Agency

Category

Website - Food & Beverage

Country / Region

India

2022
MUSE Advertising Awards - GoFundMosques
GoFundMe

Entrant Company

mud orange

Category

Event - Cultural Event

Country / Region

United Kingdom