TERMINUS AI PARK & AI CITY SIGN DESIGN

TERMINUS AI PARK is a smart park displaying AI+IoT technologies,located between mountains and lakes in the western part of Chongqing, China.

As the visual focal point, the logo reflects the combination of technology and nature in every inch. From the graphic design to the on-site application, we kept a visual balance between rigidity and softness. Some large-scale AI texts were designed as parts of the windows on the façade, which brings natural light to the interior via AI. The design clearly conveyed the key message, and used minimal and introspective visuals by rounded contours and flat appearance to delivery affinity and friendliness. It is its way to paying tribute to the great experience brought by technologies.