MUSE Gold

2022

The H Orlando

Entrant Company

The Brand Collective

Category

Integrated Marketing - Company Branding

Client's Name

The H Orlando

Country / Region

United States

An upscale eatery with world-class dishes inspired by global flavors, The H Orlando has quickly become a hot spot for locals and tourists alike. Boasting a full dining room/bar expansion and renovation in late 2020 that included a state-of-the-art sound system and nightclub quality lighting, The H is not only known for its menu and excellent service but for its unparalleled ambiance and entertainment. The restaurant transforms every weekend into a superior nightlife haven with sets by popular local DJs, performances by live musicians, and surprise pop-up entertainment.

Our team created a striking visual identity to match all of the elegance and allure of this bespoke steakhouse. Eye-catching, color-blocked layouts with boldly pronounced typefaces are paired with a custom pattern inspired by the restaurant’s tabletops to create a modern and refined brand identity.

Incorporating all elements of our reimagined visual identity, our team created a polished design for The H’s email and newsletter templates to easily communicate event and restaurant happenings. A bold uplift to their social media included lifestyle imagery shot on location, professional food and beverage photography, and custom designed social media graphics to reinforce branding.

Our team worked to conceptualize and brand three very unique weekly parties for the lively eatery. Out of Office Fridays, The Affair Saturdays, and Jam & Toast Sunday Brunch. Each event provides a lively culinary experience that invites guests to come for the food but stay for the unrivaled vibes as resident DJs supply the soundtrack to decadent dinners and a fabulous brunch experience with show-stopping performances and surprise entertainment.

Credits

CEO / The Brand Collective
Mary Rego
Art Director / The Brand Collective
Daniel Gongora
Digital Marketing Manger / The Brand Collective
Jessi Anderson
Graphic Designer / The Brand Collective
Alexandra Lanz
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