MUSE Silver

2022

‘Swap Up’ Nutritional Campaign

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Public Service & Activism

Client's Name

Oklahoma Tobacco Settlement Endowment Trust

Country / Region

United States

The Oklahoma Tobacco Settlement Endowment Trust worked with Rescue Agency to create the teenage obesity prevention campaign Swap Up to give teens specific, acceptable, viable, and impactful ways to eat healthier that fit into their daily lives. These messages highlight the short-term benefits of eating healthier, like mood and energy boosts, along with simple real-life swaps teens could implement.

Credits

Client - Oklahoma Tobacco Settlement Endowment Trust’s Healthy Youth Initiative
Kelli Brodersen
Client- Oklahoma Tobacco Settlement Endowment Trust’s Healthy Youth Initiative
Sjonna Paulson
Creative Director - Rescue Agency
Kelly Day
Producer - Rescue Agency
Josh Irvine
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