MUSE Silver

United States

2022

‘Swap Up’ Nutritional Campaign

Entrant Company

Rescue | The Behavior Change Agency

Category

Video

Client's Name

Oklahoma Tobacco Settlement Endowment Trust

Sub-Category

Public Service & Activism

The Oklahoma Tobacco Settlement Endowment Trust worked with Rescue Agency to create the teenage obesity prevention campaign Swap Up to give teens specific, acceptable, viable, and impactful ways to eat healthier that fit into their daily lives. These messages highlight the short-term benefits of eating healthier, like mood and energy boosts, along with simple real-life swaps teens could implement.

Credits

Producer - Rescue Agency
Josh Irvine
Creative Director - Rescue Agency
Kelly Day
Client- Oklahoma Tobacco Settlement Endowment Trust’s Healthy Youth Initiative
Sjonna Paulson
Client - Oklahoma Tobacco Settlement Endowment Trust’s Healthy Youth Initiative
Kelli Brodersen
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